Evil has a PR Firm, What About Chiropractic?

March 17, 2009 · Filed Under Main Content 

logoglobesquareUnlike chiropractic, the major drug and insurance interests are well represented in the current “healthcare” reform discussions. This does not happen by chance. It is orchestrated by the public relations firms employed for this express purpose.

After “President Barack Obama revealed a $634 billion plan for healthcare as part of his proposed budget,” the healthcare industry and its PR firms sought to secure “a seat at the table.” The head of Burson-Marsteller‘s U.S. healthcare practice, Chris Foster, noted that drug and insurance companies are “going to have to deliver on the promise of improving access, delivering more quality [and] controlling the cost of medications,” so they should “be involved in that dialogue earlier rather than later.”

Rather than lobbying against measures like “mandatory pre-existing coverage for health plans,” he suggested that companies tell the Obama administration that “in order for that to work for us, here are two or three things we have to have in place.” Drugmaker AstraZeneca will focus on “market competition,” claiming it “leads to improvements in health outcomes.” Insurance company Cigna is working to “simplify those issues” for its consumers according to Burson-Marsteller’s Foster.

Who is Burson-Marsteller, you may ask. They are the international public relations firm that Rachel Maddow, the host of “The Rachel Maddow Show” on MSNBC referred to as “The PR firm for Evil” after it was revealed that the floundering American International Group (AIG) had hired Burson Marsteller as one of its PR advisers. She wondered who else the firm had worked for. After a scathing review of their past clients — including the Argentinean military dictatorship, Philip Morris, and Romanian dictator Nicolae Ceaucescu — Maddow concluded that “when evil needs public relations, evil has Burson-Marsteller on speed dial.”

Here is Maddow’s report:


The key take away is that until chiropractic is professionally represented by a world class PR firm like Burson-Marsteller (but perhaps one with a less sinister client list), we will not earn “a seat at the table” in governmental policy making or a place in the hearts and minds of health care consumers. We need professional representation in the media that is on par with that of those competing for the scarce health care dollars consumers have to spend.

Luckily, we now have a model in place to fund such an effort and a world class PR firm of our own, the Feinstein Kean Healthcare division of Ogilvy PR Worldwide on board and ready to take our message to consumers. It is up to you to get involved and represent your community in the national campaign by becoming a member today. Visit Doctors.YourSpine.com to register your practice and secure your zip code. If evil has its own PR firm, isn’t it time that chiropactic does too?

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