Chiropractic America was the first to company to create a chiropractic website, the first company to air national television advertisements for chiropractic, the first company to run national magazine advertisements for chiropractic, the first company to air national radio advertisements for chiropractic and is now the first company to bring a world class health care public relations firm to the table to promote chiropractic, Feinstein Kean Healthcare, the health care division of Ogilvy PR Worldwide.

Chiropractic America has designed a comprehensive program to increase awareness and utilization of chiropractic that is affordable to the individual chiropractor and will reach millions with the chiropractic message. The program utilizes advanced internet technology, world class public relations and creative advertising. The central component of the program is a website at www.YourSpine.com that serves to educate healthcare consumers on the importance of the health, hygiene and maintenance of the spine. Chiropractors are presented as the first choice for expert care to correct and maintain the health of the spine, the function of the nervous system and support overall health and wellness.

State of the art search engine placement techniques serve to put information about the benefits of chiropractic into the hands of Internet health seekers at the precise moment they are in need of care.

A Public Relations campaign directed by a leader in healthcare communications, Feinstein Kean Healthcare, an Ogilvy PR Worldwide company, assures that positive information about chiropractic receives high visibility throughout all media outlets.

For more information regarding the program, please visit Doctors.YourSpine.com.

Herb Newborg can be reached at 215-310-1735 or hn@chirousa.com.

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