A Sacred Trust, Guard It Well

March 31, 2009 · Filed Under Main Content · Comment 

chirocadWhen BJ Palmer developed his father’s discovery into a health care discipline that was separate and distinct from the allopathic model, he did so with the knowledge that treating symptoms rather than cause was misguided. He taught that the logic of diagnosing and labeling symptoms as diseases and treating with chemicals and surgery was flawed. He maintained that finding the true cause of infirmity and reversing the cause was the only true path to health.

He fought to develop a separate and distinct health care system based on addressing the cause of disease rather than treating the symptoms. Considering the period in American history when this was achieved, he accomplished the impossible. He took on organized medicine and the fledgling pharmaceutical industry and offered an alternative. He fought to maintain the integrity of chiropractic from both inside and outside the profession. As a result, chiropractic still exists today as a separate and distinct health care profession..

Chiropractic is not complimentary. It is diametrically opposed to the allopathic model. It is the only true alternative to the drugs, radiation and surgery model of modern industrialized medicine. And an overwhelming body of evidence has proven that BJ Palmer and the chiropractors that followed were correct in their condemnation of this allopathic model and justified in the extreme measures taken to keep the profession separate and distinct.

The Wisdom behind the Model

The basic tenet of chiropractic was that nerve interference disrupts the normal function of the innate intelligence within the body and unless this interference was corrected, normal healthy function could not take place.

This radical view was the cornerstone of chiropractic and it had the profound impact of encouraging chiropractors to reject the prevailing allopathic medical view that man could control the innate intelligence of the body through chemical/surgical intervention. Chiropractic held that the body has this innate ability to adapt, self regulate and heal, which when given the proper environment would produce healthy tissue cells and in turn, a healthy person. BJ Palmer understood that the human body, properly maintained would provide a lifetime of health. We now know that other factors impact the function of the end organ, the tissue cell, beyond the nerve system alone.

What We Know Now

We know that nutrition is a key factor in proper cell function. We now that environmental toxins introduced into the body from drugs, pollution, chemical food additives and other sources negatively affect cell function. We know that one’s emotional state affects cell function. And we know that all disease is a result of improper cell function. Since the brain regulates and controls most cellular function in the body through the nerve system, we can form a more modern tenet of chiropractic which is congruent with the current body of knowledge. That is: Nerve interference is a possible causal factor in all disease.

It turns out that health is no more mysterious than maintaining your car. Regular maintenance (exercise and chiropractic care) combined with proper fuel (a healthy diet of natural foods and clean pure water) along with additives when needed like coolant and brake fluid (whole food nutritional supplements) and avoiding environmental contaminants such as dirt clogging your air filter or foreign matter in your gas tank (avoiding drugs, chemical food additives, toxins in air, water, etc.) results in a lifetime of useful service. It really is that simple.

One chiropractic leader recently put it this way: Regular low cost, low risk interventions such as regular exercise, proper nutrition, chiropractic care to keep your nerve system functioning properly and stress reduction (applied consistently throughout life) allows you to avoid high risk interventions such as drugs, radiation and surgery, except in emergencies.

The Toxic Lie

Yet somehow the majority of Americans have been convinced by “scientific experts” that health is a great mystery and we need highly trained scientists to dictate to us, using ever more elaborate tests and evaluations, what the body needs. And what we need are chemicals. And we need them in ever larger quantities for an ever growing list of labeled diseases like: ADD, ADHD, Restless Leg Syndrome, Osteopenia, Erectile Dysfunction, Irritable Bowel Syndrome, Peripheral Artery Disease, Alzheimer’s Disease, Fybromyalgia, Bi-Polar Disorder, Depression, etc.

And these are just the advanced cases. We need cold remedies, cough medicines, pain relievers, antacids, cholesterol lowering drugs, blood pressure medications and the like to survive between doctor visits for these other, more serious “conditions”.

The public has become convinced that they need doctors and chemists to develop and refine these chemicals and adjust the dosage. And they now need ever more expensive health insurance to pay for these chemicals and the experts that dispense and monitor them.

This is a lie, a very toxic lie. BJ Palmer left a great legacy. His legacy is an organized, licensed body of health care providers that do not rely on chemical intervention. Those that sought his wisdom, adopted his teachings and held his skepticism of organized medicine are now in a unique position to change the world, more specifically to save the world. To save us from the madness of the pharmaceutical fantasy, to save us from bankrupting our people at the hands of the robber barons of modern medicine and health insurance who are medicating the human species into oblivion through disease mongering and fear tactics.

But we need the help and support OF and to offer reciprocal help and support TO those that are championing the other requisite components of the aforementioned recipe for avoiding high risk interventions. We cannot do it alone. Chiropractic care alone is not a health care solution. It only becomes a health care solution when it is combined with education on how the body functions and honest, accurate, non-prescriptive information on the other components necessary to regain and maintain health.

The Opportunity

Chiropractic needs to combine and align to grow and prosper, to combine adjustments with information regarding the other facets of the chiropractic lifestyle that promote health. We must align our messaging with others that share our view. And there are many who now share our view. We must combine our power with others in the profession who share our passion. Align our power with the power of others outside the profession who share our vision and stand in opposition to the allopathic model.

The list of groups that have a philosophy that is congruent with chiropractic is long and prosperous:

The natural/organic food industry
The whole food supplement industry
The exercise industry
The personal development industry
The ergonomic products industry
The environmentally friendly products industry
All organized religious and spiritual practitioners
All meditation practices including TM, Yoga, Qi Gong, etc.


Along with a growing number of organizations which exist to expose the harm being inflicted by the food and pharmaceutical industries and the corruption of the FDA that is charged with protecting consumers.

There exists an opportunity to serve as a very valuable ally to those with health promoting products or messages. The position of trusted health care provider carries considerable appeal, particularly in today’s fast paced, and media saturated economy.

The average consumer is bombarded with nearly 3000 commercial messages a day. The appeal of having a message conveyed or supported by a trusted, licensed health professional (or their staff) is invaluable, in order to have it stand out in the crowd. If that message is one that is of value to you and your practice members, by assisting in its dissemination, you are helping your practice members achieve health, elevating the importance you play in their lives and increasing the likelihood they will fully experience the benefits of your service and be more likely to stay and refer. Help others spread their message of health and they in turn can help spread the chiropractic message.

We don’t have to become mattress salesmen or vitamin distributors. But we do need to cooperate with these other industries for the common good of those we serve.

Let’s Change the World, One Spine at a Time

So here we are, with more momentum than has ever existed to support the principle and philosophy that is chiropractic. It is time to combine and align. The chiropractic lifestyle is health. It is life fully expressed. Tell the story effectively and you will never want for more practice members again. Help those that support health to tell their story and you will never want for more practice members again. Give your practice members the gift of health and the gift of life and you will never want for more practice members again. You have been empowered with a great legacy and a destiny as yet unfulfilled. You have the power to change the world and impact the future of mankind. Use it wisely for you and humanity

Evil has a PR Firm, What About Chiropractic?

March 17, 2009 · Filed Under Main Content · Comment 

logoglobesquareUnlike chiropractic, the major drug and insurance interests are well represented in the current “healthcare” reform discussions. This does not happen by chance. It is orchestrated by the public relations firms employed for this express purpose.

After “President Barack Obama revealed a $634 billion plan for healthcare as part of his proposed budget,” the healthcare industry and its PR firms sought to secure “a seat at the table.” The head of Burson-Marsteller‘s U.S. healthcare practice, Chris Foster, noted that drug and insurance companies are “going to have to deliver on the promise of improving access, delivering more quality [and] controlling the cost of medications,” so they should “be involved in that dialogue earlier rather than later.”

Rather than lobbying against measures like “mandatory pre-existing coverage for health plans,” he suggested that companies tell the Obama administration that “in order for that to work for us, here are two or three things we have to have in place.” Drugmaker AstraZeneca will focus on “market competition,” claiming it “leads to improvements in health outcomes.” Insurance company Cigna is working to “simplify those issues” for its consumers according to Burson-Marsteller’s Foster.

Who is Burson-Marsteller, you may ask. They are the international public relations firm that Rachel Maddow, the host of “The Rachel Maddow Show” on MSNBC referred to as “The PR firm for Evil” after it was revealed that the floundering American International Group (AIG) had hired Burson Marsteller as one of its PR advisers. She wondered who else the firm had worked for. After a scathing review of their past clients — including the Argentinean military dictatorship, Philip Morris, and Romanian dictator Nicolae Ceaucescu — Maddow concluded that “when evil needs public relations, evil has Burson-Marsteller on speed dial.”

Here is Maddow’s report:


The key take away is that until chiropractic is professionally represented by a world class PR firm like Burson-Marsteller (but perhaps one with a less sinister client list), we will not earn “a seat at the table” in governmental policy making or a place in the hearts and minds of health care consumers. We need professional representation in the media that is on par with that of those competing for the scarce health care dollars consumers have to spend.

Luckily, we now have a model in place to fund such an effort and a world class PR firm of our own, the Feinstein Kean Healthcare division of Ogilvy PR Worldwide on board and ready to take our message to consumers. It is up to you to get involved and represent your community in the national campaign by becoming a member today. Visit Doctors.YourSpine.com to register your practice and secure your zip code. If evil has its own PR firm, isn’t it time that chiropactic does too?

Golden Opportunity for Chiropractic : Fraud and Scandal Surrounding Central Nerve System Depressants

March 13, 2009 · Filed Under Main Content · 1 Comment 

shakeTuesday’s bombshell that a key researcher involved in the Neurontin and Lyrica research faked the study results and invented patients takes the fraud and deception surrounding these drugs to a whole new level. This comes as new reports continue to surface about alleged fake medical articles Pfizer planted to sell the earlier half of this dynamic duo of central nerve system depressants, Neurontin, for unapproved uses from 1995 to 2002.

But it doesn’t seem to be slowing down the marketing machine promoting these new chemicals, which work by shutting down nerve system function. Remember, the pharmaceutical answer to nerve interference is to chemically shut down the messenger network.

Pfizer gave nonprofits $2.1 million in grants in 2008 for medical courses about the pain-and-fatigue ailment fibromyalgia for which its Neurontin follow-up pill, Lyrica, just happens to be approved.

Lyrica (pregablin), affectionately called Son of Neurontin at Pfizer, was discovered by Northwestern University chemist Richard Silverman in 1989, earning the university a cool $700 million when it sold royalties in late 2007.

Pfizer is funding the $100 million Richard and Barbara Silverman Hall for Molecular Therapeutics & Diagnostics, under construction now, which will employ 245 faculty, staff and research assistants.

Like Neurontin (gabapentin), Lyrica (Pregablin) is an anti-epilepsy drug (AED) that modulates calcium channels to dampen the excitability of nerve endings. And, like Neurontin which made $3 billion a year from unapproved uses like pain, bipolar disorder, attention deficit disorder and restless legs syndrome, Pfizer has high hopes for Lyrica’s “crossover appeal.”

Lyrica was approved in 2006 for partial onset seizures and nerve pain associated with diabetes and shingles. But the FDA’s approval of Lyrica as the first drug for fibromyalgia in 2007 is what kicked sales up 37 percent in the third quarter to $465 million.

Fibromyalgia, with no clear cause, blood test, definition or cure “is almost a textbook definition of an unmet medical need,” enthused Pfizer VP Ian Read in a conference call to analysts when the drug first launched.

Datamonitor predicts the fibromyalgia market can be “grown” from $400 million to $2 billion thanks to all the people who do not know they have it yet.

And even before the name Lyrica appeared, Pfizer’s initial “unbranded” campaign of public service announcements (PSAs) in conjunction with the National Fibromyalgia Association that featured people describing their symptoms and hawking the web site www.fibrohope.org laid the groundwork for massive sales of Lyrica, once FDA approved.

(Think Merck’s “unbranded” HPV awareness campaign that preceded the vaccine Gardasil’s FDA approval)

Despite a temporary Lyrica scare in 2001 when Pfizer had to freeze patient trials because mice developed cancerous tumors–luckily for Pfizer, rats did not-Lyrica was well received by the “medical community”.

Except the “medical community” was made up of Pfizer paid mouthpieces.

“Well tolerated,” said Pfizer paid doctors in Arthritis and Rheumatism in 2005.

“Proven efficacy” and “No new adverse events,” said Pfizer paid doctors in Drugs of Today in 2005 and 2007.

And, “Durability of effect for relieving FM pain,” said Pfizer paid doctors in the journal Pain in 2008.

Actual Lyrica users were less overenthusiastic, reporting memory loss, mental confusion, extreme weight gain, hair loss, impaired driving, disorientation, twitching and even two deaths reported on the website askapatient.com. The FDA added suicide warnings to Lyrica and all AEDs in 2008.

Pfizer and other drug manufactures will be ratcheting up the “patient education” and awareness campaigns for fibromyalgia. But in doing so, they have been forced to admit that a primary causal factor in these symptoms is nerve interference. Otherwise, there would be no justification for prescribing nerve system depressants as a treatment for said symptoms.

As chiropractors, it is our duty to inform the public that there is an alternative to treating nerve interference with a drug that causes all of the above side effects including an increased likelihood of suicide.

As a chiropractor, you know that chemically suppressing nerve system function cannot possibly be wise. The drug does not selectively shut down only nerves transmitting pain signals. It depresses all nerve function to all tissue cells: brain, heart, lungs, kidneys, etc. These chemicals have the exact opposite objective as the chiropractic adjustment. Just imagine what the long term effects of these drugs will be. They effectively create a chemical subluxation of the entire nerve system.

The fact that the drug was possibly approved based on faked research and promoted via fake articles in medical journals presents a unique opportunity for the chiropractic community. We must take full advantage of the awareness campaigns for the “unmet medical need” Pfizer VP Ian Read is so excited about. But instead of a suicide inducing chemical, we offer life enhancing subluxation correction with the only side effect: clinically proven increased quality of life.

Of course, this can only be accomplished with a unified effort, chiropractors working together and pooling their resources to get the message out there. This is exactly the type of opportunity Chiropractic America’s YourSpine.com initiative was designed to capitalize on. Do your part by becoming a member today!

Key Researcher Advocating Lyrica and Neurontin for Pain Allegedly Faked Studies, Invented Patients

March 11, 2009 · Filed Under Main Content · 1 Comment 

quack1A widely known Massachusetts anesthesiologist whose research has widely influenced how doctors treat surgery patients for pain has been accused of fabricating results in at least 21 published studies and, in some cases, even inventing patients.

Physicians and journal editors said the allegations, if proven, could constitute one of the largest and longest-running cases ever of medical research fraud.

Dr. Scott S. Reuben, who works at Baystate Medical Center in Springfield, has published dozens of articles on “multimodal analgesia,” an important and emerging area of anesthesiology involving use of more than one type of drug to relieve post-surgical pain and foster faster recovery.

Last May, during a routine review of research summaries that were to be presented at the hospital’s research week, physicians discovered that the research Reuben intended to present had not been approved by an internal hospital review board that oversees research on patients, Dr. Hal Jenson, Baystate’s chief academic officer, said yesterday.

That discovery led to a full-scale investigation by the hospital, which was completed in January. The investigation uncovered 21 published papers over 13 years in which Reuben made up some or all of the data, Jenson said.

Jenson said that in many cases “there was no clinical trial because there were no patients.”

The hospital notified several medical journals about the results of its investigation, and the journals are in the process of retracting Reuben’s papers, said Jenson.

“This would be the largest research fraud in anesthesia,” said Dr. Steven Shafer, editor of the journal Anesthesia and Analgesia. “Doctors have been using [his] findings very widely. His findings had a huge impact on the field. The act of fabricating data is so difficult for me to comprehend. It’s beyond my ability to imagine.”

Dr. Greg Koski, an anesthesiologist at Massachusetts General Hospital and former director of the federal Office for Human Research Protections, said the case is unusual, not because of the number of journal articles involved, but because of the number of years the deception is alleged to have gone on.

“That’s what makes this so remarkable,” he said. “. . It seems to have gone on for so long without being detected by the peer review process. It’s hard to fake something for that long. Pain research is not an obscure area; people look at it all the time.”

Celebex, Lyrica and Neurontin Research Part of the Fraud

In some instances, the studies in question involved data about drugs made by pharmaceutical giant Pfizer Inc., including Celebrex, Lyrica, and Neurontin. The company gave Reuben five research grants between 2002 and 2007, and he was a member of Pfizer’s speakers bureau, in which physicians give talks about Pfizer drugs to colleagues.

In response to the news of this fraud, Pfizer spokeswoman Sally Beatty said the clinical trials that led the US Food and Drug Administration to approve Celebrex and Lyrica for pain did not include Reuben’s research. Celebrex was approved to treat acute pain, including that following surgery, in 2001. Lyrica is not approved for the treatment of acute pain, but doctors can use the drug for that purpose “off-label.” The company’s statement did not address Neurontin.

*It should be noted in the above quote from Pfizer spokeswoman Beatty that it is illegal for a drug company to suggest off-label use of the drug for pain as Beatty does above.

“It is very disappointing to learn about Dr. Scott Reuben’s alleged actions,” Pfizer said in a statement, adding that the company was “not involved in the conduct of any of these independent studies or in the interpretation or publication of the study results.”

The fraud allegations were first reported this week by Anesthesiology News.

Although Reuben often co-wrote papers with other researchers, Jenson said Baystate found that the other researchers did not know about or participate in the alleged fabrications.

In a Feb. 20 letter to readers posted online, Shafer said his journal will publish formal retractions of Reuben’s studies published in Anesthesia and Analgesia in May.

Anesthesiologists agreed there will be an impact on the field, but disagreed over how significant it would be.

Dr. James Rathmell, chief of the Massachusetts General Hospital pain clinic, said the effect is unknown.

“Reuben’s idea of adding Lyrica and Neurontin to the mix.”

“He had some important findings that were very encouraging to all of us,” he said. But, he said, many other researchers have published positive results for Celebrex and other Cox-2 inhibitors for treatment of surgical pain. More in question, he said, is Reuben’s idea of adding Lyrica and Neurontin to the mix. “He’s done the few studies in that area,” Rathmell said.

Shafer, however, said researchers and physicians are going to reexamine the literature and may have to repeat clinical trials. “We have to be open to the possibility there was patient injury,” he said, despite the relative safety of the drugs in question. “Nothing is without risk.”

New Study: Americans are Too Dumb to Manage Their Health

March 3, 2009 · Filed Under Unity · Comment 

According to a survey by the Agency for Healthcare Research and Quality (AHRQ), a division of the US Department of Health and Human Services, just 12 percent of the nation’s 228 million adults have the skills to manage their own health care proficiently. Nearly 22 percent of those surveyed had just a basic understanding of medical treatments and 14 percent could only accomplish the most rudimentary tasks, such as understanding a short set of treatment instructions.

This should come as no surprise if what we call “health care” is a complex web of powerful chemicals, elaborate tests and billions of dollars in marketing and public relations with the overarching purpose of convincing every American that they suffer from a multitude of “conditions” that require these very expensive chemicals and tests.

However, the chiropractic model of health care is far easier to grasp. Any literate adult should be able to understand that the central nervous system regulates all cellular function in the the body. The brain is protected by the skull. The brain stem, spinal cord and nerve roots are protected my the bones of the spine. Care and maintenance of this vital system, through chiropractic care, is a firm foundation on which one can lay all five of the basic tenets of achieving and maintaining health:

  1. Consume a diet of nutrient rich, unprocessed foods and clean, pure water.
  2. Minimize emotional, physical and chemical stress on the body.
  3. Exercise regularly.
  4. Get adequate, restful sleep.
  5. Pro-actively maintain the structural integrity of the central nerve system.

Unfortunately, one of the greatest hindrances to achieving health is the current medical model. The pharmaceutical/medical industry is second only to the food industry in terms of destruction of the health of individuals.

Many seem to have forgotten that the human body is capable of healing itself of any “disease” known to man. The body is a community of 70 trillion cells, working in harmony to sustain life. When we remove the impediments (poor nutrition, poor nerve supply, lack of exercise, inadequate sleep, physical, chemical and emotional stresses), the body moves away from disease and toward health. This is the ” wellness” model that everyone is talking about, yet no one has yet adequately defined in the mind of the health care consumer.

Chiropractic care offers the firm foundation on which to build a true wellness model of health care. Chiropractors have been outspoken opponents of the overuse of drugs and critical of the medical model for 113 years. The foundational concept of the current medical model, that a medical doctor can ask someone to describe their symptoms and then select a chemical from the thousands available to “treat” those symptoms, is misguided.

This fundamental flaw in the medical paradigm is at the very core of much of the teachings on which chiropractic was founded. The fact that this flawed model is beyond the comprehension of most individuals is not surprising and should be considered a blessing.

The intelligence in the human body that transforms 2 cells into a perfectly formed human in 280 days is far superior to anything yet created by man. The human body needs nothing more than what is described above to produce perfect new cells to replace those cells that the body naturally purges every second of every day. The same power that made the body can heal the body of any challenge that presents itself, as long as the interference from outside (that which is not under the body’s control) is not greater than the body’s natural inclination toward health and survival, bolstered and supported by following the five tenets referenced above.

This is something that anyone can understand. They just need to hear it. Over and over and over again.