Chiropractic Headed to Assimilation By Medicine

November 16, 2009 · Filed Under Main Content · 39 Comments 

bjChiropractic as a separate and distinct profession is about to be lost forever. The ACA and the National Board of Chiropractic Examiners are working on plans to create certification for an “expanded practice chiropractic physician” that apparently includes prescribing and administering drugs.

The trial run in New Mexico was a success and now it appears it is full steam ahead for the rest of the country.

The New Mexico Chiropractic Association and the New Mexico Board of Chiropractic Examiners in concert with the New Mexico Medical Board and the New Mexico Board of Pharmacy recently agreed to and passed legislation in New Mexico creating a new class of chiropractor called “Advanced Practice Chiropractic Physician”.

The designation, obtainable by attending six weekend seminars conducted by National University of Health Sciences, entails completing a 90-hour course, applying for credentialing and then testing. Once these steps are completed the chiropractor will receive Advanced Practice Certified (AP-C) status and may begin to practice the “newly learned advanced skills.” The cost is $2,100 for all six modules.

The designation allows the chiropractor to prescribe, administer and dispense homeopathic medicines, herbal medicines, vitamins, minerals, enzymes, glandular products, naturally derived substances, Protomorphogens (a Standard Process Trademark), live cell products, gerovital, amino acids, dietary supplements, foods for special dietary use, bioidentical hormones, sterile water, sterile saline, sarapin ( a High Chemical Company Trademark) or its generic, caffeine, procaine, oxygen, epinephrine and vapocoolants. Additional drugs can be used upon approval by the board of pharmacy and an expanded formulary is currently being developed.

Routes of administration are oral, topical, rectal, as well as intravenous (IV) and intramuscular (IM) injection.

The bill adds to the definition of chiropractic in New Mexico the following statement, among others: “the administering of a drug by injection by a certified advance practice chiropractic physician”.

This officially marks the end of chiropractic as a drugless health profession.

A New Mexico Chiropractic Association spokesperson has stated, “This (sic) the first time a bill has succeeded in any state of the USA that so advances our professional scope of practice. We will hope that our actions can serve as a template to other states”.

At the American Chiropractic Association’s (ACA) House of Delegates (HOD) meeting held during its annual meeting Sept. 23-26 in Dallas, the ACA passed resolutions “calling for the creation of a database of doctors of chiropractic with advanced degrees–which could be tapped to find potential candidates for positions in political, research and scientific environments where advanced degrees are normally required–and supporting the National Board of Chiropractic Examiners’ plan to create certification for an expanded practice chiropractic physician were also passed.”

So there you have it. The NBCE has a plan to roll this out (or something similar) nationwide, with the full support of the ACA.

We can stop this madness. But we need to organize. There is a plan in place to reclaim the chiropractic legacy and promote it to the public in a professional and credible manner. All we need is your support. Join now. Tomorrow will be too late!

Principled Chiropractic Health Care

November 16, 2009 · Filed Under Chiropractic Marketing, Chiropractor · 4 Comments 

glory_mainThose that practice chiropractic based on the principles laid out by Dr. D D Palmer and refined by Dr. B J Palmer are very fortunate. You are a special group of individuals, unique in the world today because you live by chiropractic principles.

Chiropractic postulates that nerve interference is a possible causal factor in all disease. Chiropractic teaching and philosophy also presents sound, logical, compelling evidence that labeling symptoms as diseases and treating those symptoms with chemicals and surgery is misguided. For too long, chiropractors have defended the former while neglecting the latter.

Defending the efficacy of subluxation correction has left little time to focus on this other basic tenet of chiropractic: treating symptoms rather than cause is misguided. The growing body of evidence has proven that disease care does not equal health. The current “health care” crisis has brought this to everyone’s attention. Costs are skyrocketing, while quality of life is sinking for millions of Americans.

Principled chiropractic is a precious gift. Combined with rational information regarding the other necessary components of a healthy lifestyle, principled chiropractic has the capability to enhance the lives of millions more than are presently served. The YourSpine.com initiative serves to marry the life enhancing benefits of regular chiropractic care with information that supports the second principle of chiropractic: labeling symptoms as diseases and treating those symptoms with chemicals and surgery is misguided

For the first time in history, a world class health care PR firm, FK Health, is ready to launch our initiative to inform the public why the care or their spine is necessary to ensure proper communication between the brain and every cell, tissue and organ of the body. We will also present information detailing the other components necessary for proper cellular function.

Health is a result of proper cellular function. It really is that simple. Disease is the result of abnormal cell function. The brain controls and regulates, through the nerve system, all cellular function in the body. Chiropractic adjustments remove any impediment to this communication thus allowing the body to function at a higher level of health and vitality.

But it takes more than just adjustments to achieve proper cellular function. It requires a diet of natural, healthy, nutrient rich food, clean pure water, regular exercise, normal sleep and emotional, spiritual health. You cannot deliver any of these things with an adjustment and they certainly don’t come in a pill or capsule.

What is possible is to give practice members compelling reasons why they require all of the aforementioned to achieve health. We can provide clear rational evidence that all of these are required components of a healthy lifestyle, the Chiropractic Lifestyle, where practice members are active participants in their own health care future. Sufficient data and supporting evidence exists. All we need do is embrace it, and explain that this has been the chiropractic way for 114 years. Reflect back on the list and you will notice that none of these requisites can be patented or monopolized. They all require the active, ongoing participation of the health seeker. None can be used to funnel billions of dollars of wealth to one monopolistic group, like the pharmaceutical/medical cartel or industrialized food and beverage production groups.

The current state of industrialized food and medicine is the largest threat to the health of modern citizens. The required diet of natural, healthy, nutrient rich food has been replaced by a chemical cocktail of additives, preservatives, and processing that bears little resemblance to the food of our ancestors. Fluoridated and chlorinated water has replaced the clean pure water which had sustained life for the last 6 million years. We are the most sedentary humans that have ever existed, stressed to our limits and devoid of the emotional and spiritual blessings of living in peace and harmony with our neighbors and our planet.

Principled chiropractic and the fundamental truths which it represents combined and aligned with the other facets of the Chiropractic Lifestyle offer much needed healing to a wounded people. The opposite of industrialized food and medicine is natural food and health care as clearly as war is the opposite of peace. Perhaps with less of the former, we can have more of the latter.

Chiropractic is natural health care. Isn’t it time that health care consumers equate chiropractic care with the other facets of health: a diet of natural, healthy, nutrient rich food, clean pure water, regular exercise, normal sleep and emotional, spiritual health? And isn’t is time you are recognized as the world’s foremost authority on natural health care?

Imagine!

August 26, 2009 · Filed Under Main Content · Comment 

Imagine if we all worked together to bring this gift to the world…

Imagine if we brought our friends along…

Imagine what we can do!

Click Here to Watch the Video


PCCRP Radiographic Guideline Accepted for Inclusion at National Guideline Clearinghouse

July 29, 2009 · Filed Under Main Content · 1 Comment 

icaPracticing Chiropractors’ Committee on Radiology Protocols (PCCRP) announced today that the PCCRP Radiographic Guideline was accepted for inclusion at the National Guideline Clearinghouse (NGC). The NGC is a comprehensive database of evidence-based clinical practice guidelines that are accessible via the internet. NGC is an initiative of the Agency for Healthcare Research and Quality (AHRQ), U.S. Department of Health and Human Services.

According to Dr. Deed Harrison (Chair of PCCRP), “The PCCRP guideline is the most comprehensive evaluation of the chiropractic and biomedical literature on the topic of the utilization of X-ray in a Chiropractic setting. PCCRP Contains a thorough review of the reliability, validity, clinical utility and risk-benefit ratio of numerous radiographic views, including all standard views and specialty Chiropractic views like the Nasium, Vertex, and Base Posterior.”

Also, according to Dr. Harrison, “The extent of evidence contained in the PCCRP (nearly 2000 references) robustly refutes the contention that radiography in the Chiropractic profession should be used for Red Flag conditions only (suspected tumor, infection, fracture, etc).”

Some of the key topics that are reviewed in the PCCRP Guideline include:

  • Guidelines for the use of radiography in the assessment of subluxation of adults and children;
  • Biomechanical definitions for 6 subluxation displacement categories with supporting evidence from the literature;
  • Discussion of the risk benefit ratio associated with the use of radiography in Chiropractic practice, including the radiation hormesis vs. the linear no threshold (LNT) theory;
  • Comprehensive reviews of the literature on the reliability and validity of measurement of the biomechanical component of the subluxation through line drawing mensuration, as well as the reproducibility of patient positioning for radiographic views;
  • Evidence based foundation for video fluoroscopy and digital motion X-ray;
  • Reviews and rates the evidence on post-treatment use of radiography, in addition to follow-up radiography to assess the effectiveness of the Chiropractic methods employed and the long-term stability of the improvements achieved;
  • Legal issues of Chiropractic radiography usage as determined by the existing State Law.

The PCCRP serves as a clinical guide, specifically for Chiropractors, on the utilization of X-ray, versus adopting/supporting the guidelines written for the use of X-ray in a medical setting. It is anticipated that the PCCRP document will provide supporting evidence which may assist Chiropractors using methods that rely upon X-ray analysis to determine appropriate management and to assess the effectiveness of the care plan for a variety of patient populations.

Although, the PCCRP is officially a sub-committee of the International Chiropractors Association (ICA), the guideline committee members were a diverse group and included individuals such as Dr. Christopher Kent (one of the 5 Principle Investigators) and Dr. Dan Murphy. Of importance, the PCCRP was reviewed and endorsed by numerous Chiropractic political associations, organizations and leaders of Chiropractic Technique Methods:

National Organizations

International Chiropractors Association
World Chiropractic Alliance
Federation of Straight Chiropractors and Organizations (FSCO)
Council on Chiropractic Practice (CCP)
Norway Chiropractic Association,
Ukraine Chiropractic Association

State and Provincial Associations

Arizona Chiropractic Society
Chiropractic Awareness Council of Ontario
Chiropractic Diplomatic Corps
Chiropractic Fellowship of Pennsylvania
Connecticut Chiropractic Council
ICA-California (ICAC)
ICA-Indiana (ICAI)
Massachusetts Chiropractic Society
Michigan Association of Chiropractors (MAC)
Nevada Chiropractic Association
Virginia Society of Chiropractic
Washington State Chiropractic Association
Wyoming Chiropractic Society

Technique Methods

ASBE
Atlas Orthoganality
Blair
CBP
Gonstead
Grostic
NUCCA
Orthospinology
Pettibon
Toftness

If you would like a copy of the PCCRP Guideline you will be able to access these at http://www.ngc.gov/ in the coming weeks or you can contact the ICA at www.chiropractic.org for a printed bound copy.

To learn more about PCCRP, the principle investigators, the esteemed committee members and the international panel of reviewers assembled to guide and facilitate the creation of the guidelines, please visit the PCCRP website at http://www.pccrp.org/.

Chiropractic and the Internet: Opportunity or Liability?

June 17, 2009 · Filed Under Chiropractic Marketing, Chiropractor · 4 Comments 

search-engine-marketingThe opportunity now exists to present positive, accurate information about chiropractic care to those with health challenges at the exact moment they are in need of care.

According to recent research by the non-profit Pew Internet & American Life Project, seventy-nine percent of Internet users have searched online for information on at least one major health topic. That translates to about 95 million American adults using the Internet to find health information or about 9 to 10 million Americans on any given day.

The Pew Internet & American Life Project’s previous research found that online health seekers are often motivated to search out information that relates to actions they might need to take for specific health issues in their lives. For instance, they (or people they love) might have experienced health symptoms that worry them and Internet users search for information about whether they would be wise to visit a doctor. Or, they might have just received a diagnosis and want to learn more about their particular condition.

In many cases, online health seekers are action-oriented and highly purposeful because there is a pressing medical issue for them to address. Since it is highly likely that the issue they face may have nerve system involvement, how likely is it that the Internet user will find accurate, positive information on chiropractic that will encourage them to see a chiropractor? The answer to this question could have a far greater impact on the future of chiropractic than one might expect. In order to understand why, we must look at what Internet users are doing online. The Pew Internet & American Life Project’s research found the top five activities of Internet users searching for health information are as follows:

  • Tentatively diagnose their own diseases
  • Confirm their doctor’s diagnosis and suggested treatments
  • Check their doctors’ credentials
  • Research all available treatment options – not just those recommended by doctor
  • Give themselves a crash course on a specific medical condition when they (or someone they love) is diagnosed

Clearly these activities indicate a course of action is being formulated. This is precisely the time when accurate, positive information on chiropractic care can have the greatest impact. The Internet provides, for the first time in history, the ability to reach those in need of care at the exact moment they are deciding the form that care should take. So, how well is the chiropractic profession currently represented on the Internet to take advantage of this opportunity? You can see for yourself. Using Google, the world’s leading search engine, perform a search on the term “chiropractor”. What you find should cause you great concern.

As of 6/15/2009 , a Google search on the term “chiropractor” returns a a somewhat less than flattering Wikipedia entry as the number one result. A Bureau of Labor Statistics overview of “a career as a chiropractor” is the number two result and the third result is a condemnation of the profession titled “My Visit to a Straight Chiropractor” by Stephen Barrett MD on his website, Chirobase.com, which is dedicated to disparaging chiropractic.  The fourth result is an article on the Spine Universe site that states that chiropractic is “a popular pain treatment”.  And the remaining results are not much more encouraging. There is nothing presented that will inform a consumer with a specific health challenge how they may benefit from chiropractic care.

You may be wondering how this affects you. Maybe you don’t have a website and don’t concern yourself with Internet search habits. You rely on tried and true methods of new patient acquisition like personally delivered health talks and referrals from satisfied patients. This situation impacts you as much as the chiropractor that has spent thousands of dollars building and marketing his/her own web site.

Google, which handles 72% of all search traffic according to SearchEngineWatch.com, had 168,100 searches conducted on the term “chiropractor” in May, 2009. That means 168,100 Internet users were exposed to Stephen Barrett’s anti-chiropractic sentiments in May, 2009 alone.

How many of these Internet users were potential new patients referred by a loyal practice member or attendees at your most recent health talk who decided to do a little research prior to scheduling an appointment? How many of your patients have suggested that their spouse schedule an appointment, only to have them go to Google, become sucked in by the anti-chiropractic rhetoric and become forever poisoned to the idea of chiropractic care? They may even take their new found “knowledge” and talk your patient out of returning for their next visit. No one can say how many patients you have lost to the current Google situation, but it is safe to say you are not immune.

We know, however, from the Pew Research and Google keyword statistics, that the vast majority of the 9-10 million daily web surfers are not searching on the terms chiropractor or chiropractic (as they have no idea that their nerve system may be a factor in the health challenges they face). We also know that the  majority of these Internet health seekers begin their quest for information at a search engine (72% using Google) and that they search on the symptom, diagnosis or condition from which they or their loved ones are suffering.

So what if an Internet user has just been told by a physician that they suffer from fibromyalgia? We know that four of the top five activities most frequently performed by Internet users seeking health information relate to a particular symptom, condition or diagnosis. A Google search on this term ( a condition, symptom or diagnosis) returns exactly zero results that mention chiropractic care as an option. Surely since many chiropractors see patients with “back pain” there will be many results from a search of this term which provide accurate, positive information about chiropractic. Think again. Not in the first 198 results displayed. The ACA website appears at 199 as of this writing. And guess what is among the first 100 results: Quackwatch.com by Stephen Barrett.

Term after term, condition after condition the results are the same. Except for an occasional sponsored link, there is no mention of chiropractic in the search results for any of the myriad conditions for which chiropractic has been proven safe and effective.

So what can be done to correct this and to take advantage of the opportunity described in the beginning of this article? Our consumer oriented site at www.YourSpine.com, provides positive, accurate information about chiropractic and lays the foundation on which to build a much brighter future for the chiropractic profession. We provide valuable patient education material on specific conditions for which chiropractic is most effective. We use detailed graphics and animations to educate Internet health seekers on spinal anatomy and the composition and function of the skeletal and nervous systems. We demonstrate how spinal fitness greatly impacts overall health and quality of life. We explain the many degenerative diseases associated with neglect of the spine, the drugs and surgeries used to treat them, along with their sometimes disastrous side effects. And most importantly, we demonstrate the important role chiropractors play in finding and correcting subluxations.

We provide content designed to be “found” by the major search engines when an Internet user searches for information on chiropractic as well as specific symptoms, diagnosis and conditions. We combine this with search engine optimization techniques and use paid search engine advertising to drive those in need of care to the site at the exact moment they are in need of care, deciding what form that care should take and who will provide it.

Presenting chiropractic in a positive way to online health seekers who are action-oriented and highly purposeful because they have a pressing medical issue to address dramatically increases both awareness and utilization. With this repository of valuable consumer information available and easily found by Internet health seekers, we drive people to the site rather than sit passively and wait for them to come. We utilize a world class public relations firm to facilitate national exposure throughout all news outlets: Internet, television, newspapers and magazines. These very same public relations firms have successfully turned lackluster drugs into household names. In the future, with this strong foundation in place, we plan to run cutting edge television and print ads that reinforce the message. This is a three tiered approach, utilizing advanced Internet technology, world class public relations and creative advertising.

With the food, beverage, diet and drug industries all promoting health compromising products to consumers through national promotional strategies, you cannot be expected to compete for consumer attention on your own. You need and deserve help. By coming together and taking advantage of an initiative like the one described here, you become a force, a force that is an attractive partner to national non-profit and corporate sponsors trying to reach the same key demographic, those actively seeking to improve their health. This opens the door to co-sponsored national events, public relations exposure, increased credibility and greater cultural authority. You may not be able to outspend them, but with radical strategies and an aggressive agenda, you can certainly out-think them. Imagine proper care and maintenance of the spine being as important to the health care consumer as the care and maintenance of their teeth. Have you tried to make a same day dental appointment recently? Better yet, don’t imagine. Make it a reality.

To make your practice part of the growing network of Chiropractic America certified chiropractors and to secure your exclusive zip code allocation in this groundbreaking opportunity, visit: Doctors.YourSpine.com to sign on today!

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