According to a survey by the Agency for Healthcare Research and Quality (AHRQ), a division of the US Department of Health and Human Services, just 12 percent of the nation’s 228 million adults have the skills to manage their own health care proficiently. Nearly 22 percent of those surveyed had just a basic understanding of medical treatments and 14 percent could only accomplish the most rudimentary tasks, such as understanding a short set of treatment instructions.
This should come as no surprise if what we call “health care” is a complex web of powerful chemicals, elaborate tests and billions of dollars in marketing and public relations with the overarching purpose of convincing every American that they suffer from a multitude of “conditions” that require these very expensive chemicals and tests.
However, the chiropractic model of health care is far easier to grasp. Any literate adult should be able to understand that the central nervous system regulates all cellular function in the the body. The brain is protected by the skull. The brain stem, spinal cord and nerve roots are protected my the bones of the spine. Care and maintenance of this vital system, through chiropractic care, is a firm foundation on which one can lay all five of the basic tenets of achieving and maintaining health:
- Consume a diet of nutrient rich, unprocessed foods and clean, pure water.
- Minimize emotional, physical and chemical stress on the body.
- Exercise regularly.
- Get adequate, restful sleep.
- Pro-actively maintain the structural integrity of the central nerve system.
Unfortunately, one of the greatest hindrances to achieving health is the current medical model. The pharmaceutical/medical industry is second only to the food industry in terms of destruction of the health of individuals.
Many seem to have forgotten that the human body is capable of healing itself of any “disease” known to man. The body is a community of 70 trillion cells, working in harmony to sustain life. When we remove the impediments (poor nutrition, poor nerve supply, lack of exercise, inadequate sleep, physical, chemical and emotional stresses), the body moves away from disease and toward health. This is the ” wellness” model that everyone is talking about, yet no one has yet adequately defined in the mind of the health care consumer.
Chiropractic care offers the firm foundation on which to build a true wellness model of health care. Chiropractors have been outspoken opponents of the overuse of drugs and critical of the medical model for 113 years. The foundational concept of the current medical model, that a medical doctor can ask someone to describe their symptoms and then select a chemical from the thousands available to “treat” those symptoms, is misguided.
This fundamental flaw in the medical paradigm is at the very core of much of the teachings on which chiropractic was founded. The fact that this flawed model is beyond the comprehension of most individuals is not surprising and should be considered a blessing.
The intelligence in the human body that transforms 2 cells into a perfectly formed human in 280 days is far superior to anything yet created by man. The human body needs nothing more than what is described above to produce perfect new cells to replace those cells that the body naturally purges every second of every day. The same power that made the body can heal the body of any challenge that presents itself, as long as the interference from outside (that which is not under the body’s control) is not greater than the body’s natural inclination toward health and survival, bolstered and supported by following the five tenets referenced above.
This is something that anyone can understand. They just need to hear it. Over and over and over again.
Chiropractic America has launched a new website to provide free local search optimization as well as behavioral statistics of online health seekers to chiropractors. The mission is to see to it that those seeking information via the internet are introduced to a subluxation based chiropractor when they seek a chiropractor online. For far too long, consumer understanding of chiropractic has been shaped by the medical profession and the segment of the chiropractic profession that most closely duplicates the allopathic medical model.
Our 113 year history of drugless health care has never been communicated effectively to the public. Until now. By providing free instruction on how to increase visibility in the major search engines and take full advantage of the incredible opportunity which the Internet provides, we free up chiropractor’s resources previously spent on individual websites, yellow page advertising and other out-dated marketing methods. The savings can then be used to reach out to the 95% of the population who are unaware that the health of their spine has a major impact on their overall health and wellbeing. Pooling the resources of thousands of leading chiropractors, we have created a powerful marketing engine to educate health care consumers nationwide about the importance of spinal health, motivate them to seek chiropractic care, and direct them to exclusive local partner practices.
A series of instructional videos has been developed which will provide information and instruction on how to minimize advertising expense while maximizing results. The term “Unity” has been bantered about for many years in our great profession. But never before has a comprehensive plan been put forth to unify like minded chiropractors behind a common, cooperative marketing program like that which we have created. Chiropractic marketing is in need of an adjustment. When the power of the chiropractic adjustment meets the power of the Internet to reach a global audience with our message of hope and healing, the new patient problem will be solved once and for all.